Beti Bachao Beti Padhao

Beti Bachao, Beti Padhao (English: Save the Daughter, Educate the Daughter) is a campaign launched by the Government of India. It mainly targets groups from Uttar Pradesh, Haryana, Uttarakhand, Punjab, Bihar and Delhi.

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The child sex ratio in India was going down at an alarming rate. In the 2011 population census, the child sex ratio in India was 919 girls aged 0 to 6 years. During the 2014 International Day of the Girl, Prime Minister Narendra Modi asked the public to help end sexism against girls in India.

Launch meeting in 2015
Beti Bachao, Beti Padhao (BBBP) scheme was launched on 22 January 2015 by Prime Minister Narendra Modi. [5] [6] It aims to address the issue of declining child sex ratio (CSR) and is a national initiative jointly run by the Ministry of Women and Child Development, Ministry of Health and Family Welfare and Ministry of Education. , Initially it focused on multi-sectoral action in 100 districts across the country where CSR was low

On 26 August 2016, Olympic 2016 bronze medalist Sakshi Malik was made the brand ambassador of BBBP.

The hashtag #SelfieWithDaughter was promoted on social media in June 2015, starting when Sunil Jaglan, sarpanch of Jind village, Bibipur, Haryana, took a selfie with his daughter Nandini and posted it on Facebook on 9 June 2015. The hashtag gained popularity. worldwide fame.

campaign ambassador

List of current and former ambassadors:

-Tanishka and Riddhika Kotia, international chess players, Gurugram District Ambassadors.
-Vandana Kataria, Indian hockey player, ambassador of Haridwar district.
-Tajamul Islam, two-time kickboxing junior world champion.
-Sakshi Malik, Olympic medalist, freestyle wrestler.
-Avani Lakhara, Paralympic champion, rifle shooter

Support

The Government of India has constituted a National Executive Committee to promote Beti Bachao Beti Padhao (BBBP) across the country. The committee has been organizing several programs to promote “Beti Bachao” and “Beti Padhao” since January 2015. Dr. Rajendra Phadke is the national coordinator of the BBBP campaign. [ citation needed ]

Beti Bachao Abhiyan also has the support of Indian Medical Association

Film based on Beti Bachao Beti Padhao

In August 2023, a film titled ‘Panch Kriti’ – Five Elements, based on the Swachh Bharat Mission, was released in India, consisting of five stories and set in Chanderi, Bundelkhand, Madhya Pradesh, shot extensively on real locations. Is. It was a women-centric film that touched upon many important topics and subjects related to women. It also highlights the importance of social movements in India like ‘Swachh Bharat Abhiyan’ and ‘Beti Bachao Beti Padhao Abhiyan’.

Effectiveness

The Comptroller and Auditor General of India (CAG) reported that the scheme failed to meet its objectives. According to CAG data, the sex ratio has deteriorated in many districts of Haryana and Punjab. According to the report of the Parliamentary Standing Committee on Human Resource Development, out of the total ₹43 crore allocated for the scheme in the financial year 2016–2017, only ₹5 crore was properly utilised.

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